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founded Colorlab Cosmetics in answer to her self-imposed challenge:
how to get the perfect lipstick for her clients. In the past, Swaab used the
technique that makeup artists had always used, combining a variety of
lipsticks to come up with just the right color and texture. For clients,
replicating this process at home was cumbersome, inexact and was often
hindered by the discontinuation of one of their lipsticks. Swaab knew
there was a niche to be filled.
Swaab developed a patented system that allowed makeup artists to
create custom lipsticks in any color and texture at the cosmetics counter.
Colorlab was born. The interactive lipstick making process amazed and
delighted clients. Colorlab was an instant success.
Colorlab quickly earned its reputation as a leader and trendsetter in the
industry. Committed to both the process of custom blending and excep-
tional ingredients, Colorlab continued to innovate. Lipstick led to lip
gloss, foundation and then to a full range of custom blend cosmetics as
well as a sought-after collection of retail custom blend cosmetic-kits.
Makeup artists, beauty editors and consumers were quick to embrace
this new opportunity for expression. Colorlab gained recognition in
Vogue, InStyle, Mademoiselle and Seventeen magazines.
Colorlab Custom Cosmetics can be experienced in real time at fine
salons/spas and select department stores.